In a bold move to boost its tourism industry and compete with regional rivals, South Korea is set to introduce a visa-free entry policy for Chinese tour groups.
With 4.6 million Chinese tourists visiting in 2024, bustling markets like this in South Korea thrive on the energy—and spending—of international visitors. Chinese travelers remain the country’s largest and most vital source of tourism, driving local economies and supporting thousands of small businesses across cities and street markets.Photo by Daniel Bernard on Unsplash
The initiative is expected to launch in the third quarter of the year and is part of a broader effort to revitalize the nation’s economy through inbound travel. This is according to China Travel News.
Insadong, located in the heart of Seoul, is a lively district known for its traditional Korean crafts, antiques, and art galleries. The main street, Insadong-gil, is lined with shops selling hanji paper, celadon pottery, and calligraphy materials, while its narrow alleyways lead to hidden teahouses and artisan workshops. Beyond its vibrant façade, Insadong holds lesser-known stories. Ssamziegil, a unique multi-level shopping complex, features a spiraling walkway lined with contemporary craft stores and rooftop views of the district. Few visitors know that tucked away in the side streets are antique bookstores preserving centuries-old literature and handwritten manuscripts. Additionally, Insadong was historically a hub for scholars and artists during the Joseon dynasty, where cultural exchange and philosophical debates thrived, giving the area its lasting artistic legacy. Photo by Christopher Pap de Pestény on Unsplash
The new policy will allow Chinese group travelers to enter South Korea without a visa, marking a significant shift in tourism strategy. Previously, South Korea had already implemented visa exemptions for Chinese cruise passengers, but this upcoming change will extend to both land and air arrivals, offering greater accessibility for a much larger market.
Jeju Island, South Korea's largest island, is famous for its stunning volcanic landscapes, including Hallasan Mountain and the UNESCO-listed lava tube system. However, the island hides lesser-known gems. Jeju is home to the haenyeo, female divers who harvest seafood without oxygen tanks, a practice recognized by UNESCO as an Intangible Cultural Heritage. Few visitors explore the Gotjawal Forest, a unique ecosystem formed by lava that supports rare plant species found nowhere else. Another hidden wonder is Sanbanggulsa Temple, tucked inside a cave halfway up Sanbangsan Mountain, offering panoramic views of the coastline. Jeju also has Darangshi Oreum, a lesser-known volcanic cone providing breathtaking sunset views, far from the usual tourist crowds.Photo by N Riazi on Unsplash
Key driver of post-pandemic recovery
The timing of the decision reflects the government's focus on tourism as a key driver of post-pandemic recovery. South Korea has seen a strong rebound in visitor numbers, with a notable rise at the start of 2025. However, the country still lags behind some of its neighbors in attracting Chinese tourists, particularly Japan, which has drawn larger numbers due to easier visa processes and stronger infrastructure.
Hwaseong Fortress, located in Suwon, was built between 1794 and 1796 during the reign of King Jeongjo of the Joseon dynasty. Spanning 5.7 kilometers, the fortress blends traditional Korean and early modern military architecture, incorporating features like bastions, observation towers, and secret gates. While most visitors admire the fortress walls and climb to the Paldalmun Gate for panoramic views, few know that Hwaseong was designed using innovative geojunggi cranes, a technological marvel at the time that reduced labor and construction time. Hidden within the fortress is Hwaseong Haenggung Palace, a royal retreat where King Jeongjo stayed during visits to honor his father’s tomb. Another lesser-known fact is that the fortress was built not only for defense but also as part of King Jeongjo's vision to create a new political and economic hub outside of Seoul. Photo by Clark Gu on Unsplash
Most important tourism markets
China remains one of South Korea’s most important tourism markets. With outbound travel from China increasing—especially during longer holiday periods like the recent extended Lunar New Year break—South Korea’s relaxed entry rules are designed to capture a larger share of Chinese travelers. Destinations like Japan, Thailand, and Singapore have already benefited from this surge in outbound travel.
For South Korea to fully take advantage of this opportunity, tourism officials are expected to focus not just on Seoul and other major cities, but also on expanding tourism offerings in smaller, lesser-known regions. Improvements in public transport, accommodation, and localized cultural experiences will be critical in making the country more appealing and accessible.
Changdeokgung Palace, a UNESCO World Heritage Site, was built in 1405 during the Joseon dynasty and is renowned for its harmonious integration with the surrounding natural landscape. Unlike other palaces, Changdeokgung follows the topography of the land, creating a seamless blend of architecture and nature. One of its best-kept secrets is the Huwon (Secret Garden), a secluded 78-acre garden originally reserved for royalty, featuring pavilions, lotus ponds, and ancient trees that are centuries old. Another little-known fact is that Nakseonjae, a charming residence within the palace, was built in the 19th century for King Heonjong’s beloved concubine. The palace also served as a refuge for the last Korean emperor, Sunjong, after the fall of the monarchy, making it a place steeped in both beauty and historical intrigue. Photo by Julie on Unsplash
4.6 million visitors from China
In 2024, South Korea experienced a significant rebound in its tourism sector, welcoming approximately 16.4 million international visitors. Of these, Chinese tourists constituted the largest group, with around 4.6 million arrivals, accounting for roughly 28% of the total inbound tourism. US
This marked a substantial increase compared to previous years, reflecting the growing appeal of South Korea as a destination for Chinese travelers. Factors contributing to this surge include the popularity of K-pop and Korean dramas, as well as favorable travel policies such as visa-free entry for Chinese nationals transiting to third countries.
The influx of Chinese tourists has significantly boosted South Korea's tourism industry, with international visitor spending reaching approximately ₩24.3 trillion (US$17.5 billion) in 2023.
Overall, the strong presence of Chinese visitors underscores the importance of China as a key source market for South Korea's tourism sector.
South Korea offers a rich tapestry of historical landmarks, natural wonders, and cultural experiences that captivate millions of visitors each year. Here are ten of the most visited attractions, each offering a unique glimpse into the nation's heritage and beauty.
Gyeongbokgung Palace, the largest of Seoul's Five Grand Palaces, was originally built in 1395 during the Joseon dynasty. Beyond its majestic architecture and sprawling grounds, there are lesser-known facts about this historic site. For instance, the palace was almost completely destroyed during the Japanese invasion in the 16th century and later reconstructed in the 19th century. Hidden beneath the palace grounds is Geoncheonggung, a secret residential area built by King Gojong, where Queen Myeongseong was tragically assassinated in 1895. Visitors can also discover the Gyeonghoeru Pavilion, a stunning structure that once hosted royal banquets and is reflected beautifully in the surrounding pond. Photo by kim sung jin on Unsplash
1. Gyeongbokgung Palace
Located in the heart of Seoul, Gyeongbokgung Palace stands as a testament to South Korea's royal history. Constructed in 1395 during the Joseon Dynasty, it served as the main royal palace for centuries. Within its expansive grounds, visitors can explore the National Museum of Korea and the National Folk Museum, both offering deep insights into the country's rich cultural tapestry.
How to get thereThe palace is accessible via Seoul's efficient public transportation system. Take Subway Line 3 to Gyeongbokgung Station (Exit 5) or Line 5 to Gwanghwamun Station (Exit 2).
Iconic N Seoul Tower, also known as Namsan Tower, majestically stands atop Nam Mountain in Seoul, South Korea. Rising 236 meters high, this communication and observation tower is a prominent symbol of the city, offering breathtaking views and captivating visitors as a beloved local landmark. Photo by Oat Appleseed on Unsplash
2. N Seoul Tower (Namsan Tower)
Perched atop Namsan Mountain in central Seoul, N Seoul Tower offers panoramic views of the sprawling metropolis. Originally constructed as a communications tower in 1969, it has since become a beloved cultural landmark, featuring observation decks, restaurants, and gift shops.
How to get thereVisitors can reach the tower by taking the Namsan Sunhwan Shuttle Bus from various points in the city or by riding the Namsan Cable Car from the base of the mountain.
Nestled between Gyeongbokgung Palace and Changdeokgung Palace, Bukchon Hanok Village is a picturesque neighborhood showcasing hundreds of traditional Korean hanok houses. While many visitors admire its preserved architecture and winding alleys, few know that the village was historically a residential area for noble families during the Joseon dynasty. Today, some hanoks operate as cultural centers, guesthouses, and teahouses, offering immersive experiences. Hidden within the village are secret courtyards and gardens, reflecting the traditional concept of "madang," a central space for family gatherings. Exploring Bukchon’s quieter paths often reveals artistic workshops and local artisans, preserving age-old crafts like hanji paper-making and pottery. Photo by Roméo A. on Unsplash
3. Bukchon Hanok Village
Nestled between Gyeongbokgung Palace and Changdeokgung Palace, Bukchon Hanok Village is a preserved enclave of traditional Korean houses known as 'hanok.' This area offers a glimpse into the architectural styles of the Joseon Dynasty and provides a serene escape from the bustling city.
How to get there The village is a short walk from Anguk Station (Subway Line 3, Exit 2). Anguk Station is located in Jongno District, central Seoul,
4. Jeju Island
Often referred to as the «Hawaii of Asia,» Jeju Island is renowned for its volcanic landscapes, pristine beaches, and unique cultural heritage. Key attractions include Mount Halla, the highest peak in South Korea, and the UNESCO-listed Jeju Volcanic Island and Lava Tubes.
How to get thereJeju is accessible via direct flights from Seoul's Gimpo Airport to Jeju International Airport.
5. Changdeokgung Palace
A UNESCO World Heritage Site, Changdeokgung Palace is celebrated for its harmonious integration with the surrounding natural landscape.
Established in the early 15th century, it served as a secondary palace and is famed for its Secret Garden, a place of rest for royalty.
How to get thereThe palace is near Anguk Station (Subway Line 3, Exit 3). Anguk Station is located in Jongno District, central Seoul,
Myeongdong Shopping Street, one of Seoul's busiest districts, is home to over 1,000 stores, boutiques, and street vendors, offering everything from the latest K-beauty products to trendy fashion and international brands. Beyond the bustling storefronts and neon lights, Myeongdong hides some lesser-known treasures. Tucked away in the side streets are cozy hanok-style cafés that offer a quiet escape from the crowds. Few visitors know that beneath the street lies a network of underground shopping centers, where bargain hunters can find unique items at discounted prices. Additionally, Myeongdong Cathedral, a landmark of Korean Catholicism, stands quietly nearby, offering a peaceful contrast to the street’s lively energy. Photo: Natasha de Verem Flickr CC BY 2.0
6. Myeongdong Shopping Street
Myeongdong is Seoul's premier shopping district, bustling with fashion boutiques, cosmetic shops, and street food vendors. It's a paradise for shoppers seeking the latest trends and a taste of local delicacies.
How to get there Accessible via Myeongdong Station (Subway Line 4, Exit 6). Myeongdong Station is one of Seoul’s busiest and most popular subway stations, especially for tourists.
7. Seoraksan National Park
Located in the northeastern part of the country, Seoraksan National Park is famed for its rugged mountain peaks, lush forests, and diverse wildlife.
Hiking trails lead to breathtaking vistas, Buddhist temples, and serene waterfalls.
How to get thereFrom Seoul, take an intercity bus to Sokcho, then a local bus to the park entrance.
Seoraksan National Park, located in Gangwon Province, is renowned for its towering granite peaks, deep valleys, and vibrant autumn foliage. The park spans over 400 square kilometers and is home to more than 2,000 animal species and 1,400 plant species. While many visitors hike to Ulsanbawi Rock or marvel at the view from Gwongeumseong Fortress, few know that the park hides ancient treasures. Sinheungsa Temple, believed to be the oldest Zen temple in Korea, houses a massive bronze Buddha and is connected to a network of smaller hermitages tucked away in the mountains. Deep within the park lies Biseondae Cliff, a serene spot with legends of immortal beings who are said to have meditated there. For those seeking solitude, the less-visited Osaek Hot Springs offer a chance to relax in nature’s embrace.Photo: afuncouple.com, Flickr CC BY 2.0
8. Lotte World
Situated in Seoul, Lotte World is one of the world's largest indoor theme parks, complemented by an outdoor amusement park called «Magic Island». It offers a variety of rides, shows, and parades, making it a family-friendly destination.
How to get thereTake Subway Line 2 or 8 to Jamsil Station (Exit 4). Jamsil Station is a major transportation hub located in Songpa-gu, southeastern Seoul.
Lotte World, located in Seoul’s Jamsil district, is the world’s largest indoor theme park, combined with an outdoor amusement area called Magic Island, which sits on a picturesque lake. The park features over 50 attractions, including high-speed roller coasters, themed adventure zones, and dazzling parades. Beyond the popular rides, Lotte World holds hidden gems. Lotte World Folk Museum offers a fascinating journey through Korea’s history, often overlooked by visitors. Few know that Magic Island was designed to resemble a medieval European castle, adding a touch of fairy-tale charm to the park. Additionally, tucked away in the complex is Lotte World Ice Rink, a year-round skating venue that remains a favorite for both locals and tourists looking for a unique experience. Photo: Jirka Matousek, Flickr CC BY 2.0
9. Hwaseong Fortress
In Suwon, just south of Seoul, Hwaseong Fortress stands as a UNESCO World Heritage Site. Built in the late 18th century, this expansive structure showcases a blend of Eastern and Western architectural styles and offers a glimpse into Korea's military history.
How to get there From Seoul, take Subway Line 1 to Suwon Station, then a local bus to the fortress. Suwon Station is a major railway and subway station located in Suwon, the capital city of Gyeonggi Province, just south of Seoul.
10. Insadong
Insadong is a vibrant neighborhood in Seoul known for its antique shops, art galleries, and traditional teahouses. It's the perfect place to immerse oneself in Korean culture and pick up unique souvenirs.
How to get thereA short walk from Anguk Station (Subway Line 3, Exit 6) or Jonggak Station (Subway Line 1, Exit 3). Anguk Station is located in Jongno District, central Seoul, and Jonggak Station is a centrally located subway station in Jongno-gu.
