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2026: New Holland America Line unveils five new voyages

Updated: Mar 19

The cruiseline is set to launch a series of five unique cruises in 2026 that blend the company’s historic legacy with modern expectations of luxury and discovery.
MS Koningsdam is one of Holland America Line's 11 ships. Photo taken at the Cruise Terminal, Port of Rotterdam, Netherlands, in 2016. Photo: Frans Berkelaar, Flickr CC BY 2.0
MS Koningsdam is one of Holland America Line's 11 ships. Photo taken at the Cruise Terminal, Port of Rotterdam, Netherlands, in 2016. Photo: Frans Berkelaar, Flickr CC BY 2.0

The new itineraries, branded as «Legendary Voyages» are crafted to offer more than conventional cruise experiences by merging well-known ports with off-the-beaten-path destinations, allowing travelers to immerse themselves in diverse local cultures and histories.


A fresh approach to cruising

The planned voyages aim to elevate the standard cruising experience through carefully chosen routes that traverse both popular and lesser-visited ports. Passengers will have the chance to delve into regional traditions, sample local cuisines, and participate in excursions led by experts. This curated approach reflects the company’s enduring commitment to creating enriching and memorable journeys that go beyond the typical tourist experience.


Responding to evolving traveler demands

The introduction of these voyages aligns with a broader industry trend where luxury meets authenticity. In a post-pandemic travel landscape, there is a growing desire for experiences that not only provide comfort but also facilitate a deeper connection with the places visited.


New Holland America Line’s new program is designed to meet this demand by offering longer, more culturally engaging voyages that allow for genuine exploration and interaction with local communities.

Industry analysts have observed that many cruise lines are diversifying their offerings to attract a more discerning traveler.


With its 2026 program, New Holland America Line wants to positioning itself at the forefront of this shift, aiming to deliver enhanced onboard experiences while upholding the high service standards that have become synonymous with its brand.


Behind the scenes: Planning and execution

Significant efforts have gone into the development of these itineraries. The cruise line is drawing on its extensive operational experience to ensure the smooth integration of the new voyages with its current fleet and service model. This includes planned upgrades to onboard facilities and the optimization of shore excursions tailored to the unique characteristics of each destination.


Additionally, the upcoming voyages reflect a commitment to sustainable tourism practices. New Holland America Line is working closely with regional experts and local communities to develop programs that promote responsible travel, ensuring that the benefits of tourism are shared broadly and that cultural preservation is a priority.


Broader industry impact

The launch of the program is part of a wider movement within the cruise industry toward more personalized and culturally rich travel experiences. As the sector continues to evolve in response to changing consumer expectations, other operators may also expand their itineraries and improve onboard offerings to remain competitive.


Although these voyages are scheduled for 2026, the announcement has already generated significant interest among travel professionals and potential customers. It signals New Holland America Line’s proactive approach in adapting to new trends and sustaining its reputation as a leader in innovative cruise experiences.


Facts about New Holland America Line
  • Holland America Line (HAL) operates a fleet of 11 ships, offering over 500 cruises annually to more than 470 ports across 98 countries and territories worldwide.

  • The fleet includes ships with passenger capacities ranging from 1,432 to 2,668 guests.


  • As of 2022, HAL's parent company, Carnival Corporation & plc, reported a net loss of $6.09 billion.


  • Regarding fleet expansion, HAL's most recent addition was the MS Rotterdam, delivered in 2021. As of now, there are no publicly announced orders for new ships beyond this addition.




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